Rebranding the Tories

The Tories are in trouble with Gordon Brown seemingly about to call an election from a position of great strength - so the polls say anyway.

So what could they do to turn the red tide?

The Conservative Party Conference is their big chance to present their case to the nation.

David Cameron must emphasise what makes his party different from Labour and steer away from trying to out-Labour Labour.

Gordon Brown looks to have stolen his thunder on a lot of issues with some curiously Tory policies of his own but Cameron must tell the country they can do better under his Government.

Tory policy is better administered by Tories must be his mantra.

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